Why analyse wordy data?
Word data can be a delightful source of information and inspiration. And just like numbers, words can be analysed. Examples include customer reviews, articles and text responses in questionnaires. Heb Insights uses a method that is used by linguists, statistically comparing your text to a reference text. A two-three page report detailing the fascinating results is highly useful in suggesting content for advertising.
uses for marketing
The most important and frequent words arising from your text are known as keywords. Further analysis reveals more about the emotions and other descriptive words contained within the script. Both keywords and these emotive words can be readily visualised in word clouds and “word fireworks” which can be used directly as a marketing visual.