Tales of summer

Marketing insights for small businesses

Tales of summer

If you can believe it, it’s only four weeks until mid-summer! And here in the Western Isles, many businesses are welcoming visitors who have travelled far and wide to experience these beautiful shores which we are lucky enough to call home.

Whilst it is beginning to feel busy already, we are still gearing up to the busiest time of year. Now is a good time to not only ponder on what you can do to attract more customers to your business but also learn about what else you can do to understand your customers better.
If you have a small business, it is likely that you have a digital presence, be that your own website or on social media; hopefully both. Your website, in particular, generates information which you can use to help you to understand your customers better. Reviewing this information can be a bit like reading the life-story of your website; describing how people visit it, what they look at most, even how well your website is working.  Here at Heb Insights, we can help you to unravel these tales by using Google Analytics via one-to one support.

Google Analytics introductory blog series

Over the next four blog posts, I will give an overview of what Google Analytics can be used for. I hope this will encourage those who are yet to take their first steps with it to do so. For those that are using it already, maybe my posts may teach you something new about other uses of Google Analytics. 

My next post will focus on the autobiographical story of your website. In general terms, this includes “the who, what, where, why, when and how” it is visited. Further posts will describe how Google Analytics can be used to monitor your traffic levels, trouble-shoot your website and set targets for your online business. I will also cover how to use Google Analytics with other marketing tools. Of course, anyone wanting any assistance with using Google Analytics and/or interpreting your data, please get in touch.


Other services

Although my first series of blogs focuses on Google Analytics, Heb Insights also offers a range of other data analysis related services. These include traditional data analysis and visualisation, analysis of text (wordy data), study design and questionnaire design. Keep your eyes open for blog posts about these services later on in the year. 

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