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Marketing insights for small businesses

Let’s talk about the weather

“Isn’t it cold at the moment?” “You’d never think it was June” “It’s more like October!” These are the sorts of conversations I’ve been having and over-hearing over the last few days. And while it’s a little too early to tell about June, the excellent Western Isles Weather tells me that, although May was the…
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“Who, what, where…?”

Know the “Who, what, where, why, when, how?” of your website traffic This is the second post in a series of blogs discussing the power of Google Analytics. In this post, I will discuss how you can use it to understand your website traffic. The analogy I give below is particularly aimed at small businesses,…
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Tales of summer

If you can believe it, it’s only four weeks until mid-summer! And here in the Western Isles, many businesses are welcoming visitors who have travelled far and wide to experience these beautiful shores which we are lucky enough to call home. Whilst it is beginning to feel busy already, we are still gearing up to…
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