Data-led digital marketing for your business
Heb Insights offers a range of digital marketing
and analysis services including:
Heb Insights helps businesses across the Hebrides and rural Scotland to make data-led marketing decisions.
After an initial consultation to discuss how Heb Insights can help your business, a work plan is put in place, comprising:
-an evidence-led approach to help you market your business
-engaging reports that are easy to understand
-regular communication and progress updates.
Running a Google Ads campaign is a great way to acquire new customers. It is wise to set up a campaign with some keyword research (also useful for SEO) and a knowledge of the type of customers you have. This is an example of how the knowledge gained from Google Analytics can be strategically useful. Heb Insights can run Google Ads campaigns for your business.
Google Analytics is a powerful tool for your business to understand your online customers, how they interact with your website and even how well your website is functioning. Understanding customer behaviour can also help inform your marketing strategy. The insights gained from your Google Analytics account can also be used to help you plan a Google Ads campaign.
Data analysis and text analysis
Analysis and visualisation of data tells a story that can be both captivating and illuminating for your business. Data analysis isn’t just about numbers and graphs but can be about words and maps too. Exciting visuals, such as word clouds, reveal the key points from word data in an engaging way, giving you valuable insights from customer feedback, for example. Thse visuals can even be used directly in your marketing campaigns.
Online surveys are a quick and efficient way of conducting market research or gathering customer opinion. However, questionnaires need to be designed carefully to minimise bias in the results. Heb Insights can design and run surveys on your behalf. Optionally, more detailed analysis than automated surveys provide can be done, including text analysis. Heb Insights can produce a visually engaging report or infographic for you to feed back to your customers.
Empowering small businesses
Online marketing allows even the smallest of businesses in rural Scotland to be more competitive both nationally and globally. Digital marketing is an important way of facilitating growth in Scotland’s business sector, by allowing smaller and larger businesses alike to flourish. Heb Insights’ aim is to help strengthen the rural economy by working with, and understanding, the needs of small businesses.